Mint Gold Dust Origin Story

Mint Gold Dust
2 min readJan 6, 2022

Have you ever wondered where the name “Mint Gold Dust” came from? CEO and Founder Kelly LeValley Hunt reflects on a personal experience at an auction and how that led to the creation of Mint Gold Dust.

Mint Gold Dust Team at NFT.NYC

“Growing up in New Orleans, I observed the lives of Artists, and their struggles, all around me. My grandfather was an exceptional painter in the French Quarter, my mother is a jazz pianist and my father, a nuclear engineer by trade, is a passionate musician who plays Mozart on the banjo. Witnessing the experiences of my extended family gave shape to a vision for greater artistic opportunity, a vision that has finally come to fruition with the creation of Mint Gold Dust.

When I served as Chairperson of Jazz UK, I was shocked by the number of hours spent tracking musicians’ royalties. The inefficiencies and imbalances in artistic compensation was a stark reminder of its continuing systemic difficulties. My service as Chairperson only added resolve to my vision of a platform that would benefit creators’ livelihoods.

Some years ago at an auction of Old World artifacts, I witnessed the sale of empty canvas sacks sold solely by weight. It baffled me that anyone would pay substantial sums for empty bags hundreds of years old, and I inquired further.

I then discovered these nondescript canvas sacks had once been used to transport immense quantities of gold. While the sacks were now empty significant quantities of gold dust still remained, filling the crevices and folds in the cloth. By practical alchemy this precious residue had transformed otherwise mundane objects into coveted pieces of considerable worth.

As I often reflected on this memory over the years, I realized the metaphor in these canvas sacks that kept drawing me back. Every object, and by extension every person, possessed inherent worth as well as the innate potential to metamorphose into something far greater than its present state. In addition, those hundreds of pounds of gold had left remnants that held and created significant value long after the main attraction had moved on. And so I wanted to create a platform for everyone to mint their own Gold Dust.

When I entered the crypto and blockchain space in 2014 I finally saw a viable path to provide meaningful future prospects for creators and visionaries. I aspire to give new, greater opportunities to creators, who often sacrifice the fullest potential of their art for the purpose of “making a living”. Mint (Your) Gold Dust is here now.”

Learn more about Mint Gold Dust’s marketplace and ecosystem by visiting our website and joining our Discord.



Mint Gold Dust

Mint Gold Dust redefines the way people interact with digital art through NFT auctions, highly curated and selected artists, and in-depth content.